What is ucla.in?
http://ucla.in is a service, similar to tinyurl.com, that allows users to shorten a long link, share it, and then track the resulting usage, while keeping the ucla name as part of the link. While other link-shortening services exist such as http://bit.ly, only http://ucla.in keeps the ucla name as part of the link.
For example, you can use ucla.in to turn this long link:
This makes it easier to include the link in an email or Twitter post without it breaking or taking up too much space.
Update: There is now an API for programmers to use this. See http://www.ucla.edu/uclain/docs/api/ Thanks to Matthew Geddert and the Office of Residential Life for taking the time to create and debug the API.